You have open positions in your company. It’s a good job, pays well, the hours are good, and benefits are great. Everyone on your staff likes working for you. The only problem is, all your best candidates are already working somewhere else and you’re tired of interviewing the same old people.
Think about it. If you could, you’d talk to everyone in the area about your job opening, right? You’d tell them how great your company is and what great opportunity you have for the right person to join your team, and you’d do it all day long until you found that person you were looking for. Unfortunately, no one has time for that…and, people would think you were a little creepy.
So instead doing all the talking yourself, go to the people that do it for a living…your local Radio stations. But if you’re going to do it, please keep these six things in mind:
- Advertise for passive job seekers on Sunday, Monday, and Tuesday. These are the days of the week that passive job seekers are most likely to express discontent with their current job and will be most receptive to your recruitment message.
- Use current employees in your radio commercial to extol the benefits of working for your company. Their testimonials should sound spontaneous and not scripted.
- Choose radio stations whose qualitative profile is consistent with the profile of your best candidate. This can include level of education, previous job category held, etc. A radio station representative will be able to provide you with this information if you’re not certain which formats are right for your opening.
- If the radio station(s) you choose also broadcast on the internet (streaming), be sure your commercials are included on their stream as well. Research from Edison and Arbitron indicates that 33% of people who listen to radio at work listen via computer or mobile device.
- Point candidates to your website. Using radio, you will reach most people at work or in the car. If you captivate their interest, then they will need to respond at a later time. Research indicates 9-out-of-10 people forget a phone number within 5 seconds of hearing it. Candidates are more likely to remember your website address, than the 7-10 digits of your phone number.
- Remember, when recruiting using radio, you’re talking to working, active people. The “response” you get often means fewer, more qualified, applicants than other methods of recruitment advertising. But then, that’s what you wanted anyway!