New Stations, New Dial Positions

PURE OLDIES 101.3 FM

Baby Boomers – it’s coming…HRG kicks off the Memorial Day Weekend by launching The Valley’s first-ever PURE OLDIES radio station at 101.3 FM this Friday morning at 10! 

Pure Oldies 101.3 is Harrisonburg’s new home for Rock ‘n’ Roll Oldies, featuring the biggest and best Top 40 Hits from 1955 to 1968…The Platters, Buddy Holly, Sam Cooke, and Smokey Robinson to The Temptations, Dave Clark Five, and The Four Seasons…oh, and don’t forget the Beatles, the Stones, and Elvis! Every song played will be a Pure Oldie!

Research shows men and women of all ages are drawn to Pure Oldies, but the station’s biggest appeal is to the Baby Boomer Generation, one of the MOST lucrative spending groups in the world!

· People over 50 have about 70% of the wealth in the USA

· They’re responsible for over 50% of all consumer spending

· They buy 62% of all NEW cars

· Despite many being retired, they have 55% higher incomes than Gen-Xers

· They have roughly 3x the net worth of the rest of the population

 

EZ 1001.1 Favorites FM

EZ 100.1 features a feel-good Soft AC format targeted to anyone who loves soft rock from the 70s and 80s. This music-intensive station offers a wide variety of calming, contemporary favorites with very little talk. EZ 100.1 is designed to be the go-to station for laid-back, at-work listening or anyone who’s just ready to kick back and relax.
ESPN moves to 106.9 FM to reach more listeners
Same superb sports coverage, new home!
In order to add Pure Oldies 101.3 FM to the HRG family of stations, we moved the ESPN to it’s own, unique frequency, 106.9 FM!