PURE OLDIES 101.3 FM
Baby Boomers – it’s coming…HRG kicks off the Memorial Day Weekend by launching The Valley’s first-ever PURE OLDIES radio station at 101.3 FM this Friday morning at 10!
Pure Oldies 101.3 is Harrisonburg’s new home for Rock ‘n’ Roll Oldies, featuring the biggest and best Top 40 Hits from 1955 to 1968…The Platters, Buddy Holly, Sam Cooke, and Smokey Robinson to The Temptations, Dave Clark Five, and The Four Seasons…oh, and don’t forget the Beatles, the Stones, and Elvis! Every song played will be a Pure Oldie!
Research shows men and women of all ages are drawn to Pure Oldies, but the station’s biggest appeal is to the Baby Boomer Generation, one of the MOST lucrative spending groups in the world!
· People over 50 have about 70% of the wealth in the USA
· They’re responsible for over 50% of all consumer spending
· They buy 62% of all NEW cars
· Despite many being retired, they have 55% higher incomes than Gen-Xers
· They have roughly 3x the net worth of the rest of the population
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