OVERVIEW
Format: Adult Contemporary
Tagline: The Valley’s Choice At Work
Call letters: WMQR-FM
Website: more961.com
PRIMARY FOCUS
Age range: 30-44
Target audience: Women
More 96.1 is the Valley’s Choice At Work! More 96.1 is the perfect station to listen to at work and in the car. With a blend of favorites from the 80s, 90s, 2000s, and hits from today, including artists like Adele, Matchbox 20, Backstreet Boys, Maroon 5, Kelly Clarkson, and Ed Sheeran, More 96.1 has a little bit “more” for everybody. Featuring The Anna & Raven Show in the morning, Riley Reed during middays, and Ivy Lee during the drive home! This audience leans towards females in their 30s & 40s.